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GM vehicle-products chief Jaclyn McQuaid says electric trucks have strong potential despite sales not meeting the automaker’s hopes. She pointed to onboard power for work sites and homes, and said improvements in batteries, range, cost and towing could strengthen the case. GM has not announced when its next-generation EV technology will reach electric trucks.
General Motors vehicle-products chief Jaclyn McQuaid says electric trucks still have a meaningful role despite sales not meeting GM’s hopes, arguing that battery-powered pickups can offer practical benefits for work and home use. In an interview on The Drivecast, she pointed to off-board power and potential gains in range and towing as reasons the automaker continues to develop electric trucks.
Asked what she would tell people who are wary of electric trucks and committed to diesel-powered heavy-duty pickups, McQuaid said there is a “huge application for electrification” in the truck market. She said she had spent a year driving a Silverado EV and described the range of GM’s current electric trucks as “incredibly impressive.” Those are her assessments; the interview did not include sales figures or independent comparisons of range and towing performance.
McQuaid cited a truck’s ability to provide off-board power as one part of the argument, including running a job site or supplying power to a home. She also said GM is continuing work on battery energy density, range and cost, adding that improvements in range and performance could bring improvements in towing. She did not give a specific timetable or technical targets for those advances.
McQuaid has worked on truck systems including exhaust, tires, wheels, brakes and seats, and became GM’s first chief engineer for its heavy-duty trucks, according to The Drive. She described the company’s experience with trucks as applicable regardless of whether they use diesel, gasoline or battery-electric propulsion. Her comments set out GM’s strategic view; they do not establish that electric trucks have overcome consumer concerns about price, charging access or towing.
The Business Case for Electric Pickups
GM’s position matters because electric pickups are a costly and visible test of whether automakers can extend electrification beyond passenger cars and into vehicles bought for work, towing and long-distance use. If buyers value features such as power at job sites as well as everyday driving, electric trucks may serve uses that are not captured by sales comparisons alone. But the source report says sales have not matched GM’s hopes, underscoring the gap between the company’s long-term strategy and current demand.
For truck owners, the practical questions remain specific: how far a vehicle can travel while towing, how quickly it can recharge, whether charging is available along work routes and what the vehicle costs. McQuaid’s remarks describe expected areas of improvement, not proof that those concerns have been resolved. GM’s ability to make progress on those measures will shape whether its electric-truck plans attract a broader customer base.
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GM’s Electric-Truck Roadmap
GM’s executive team has described an electric future for the automaker, according to The Drive’s report, while the performance of electric trucks has not aligned with the company’s hopes. McQuaid’s interview offers the view of a senior vehicle executive with experience in truck engineering, but the published material does not provide sales totals, a target for electric-truck demand or a comparison with GM’s gasoline and diesel pickups.
The report also says GM’s next wave of trucks will receive a new central computer. Full-size pickups are next in line for the company’s eyes-off highway driving system after the 2028 Cadillac Escalade IQ. Separately, GM has not announced when its next-generation EV technology, including LMR batteries, will be used in electric trucks. These are related elements of the company’s vehicle plans, but the report gives no launch dates for the truck applications.
“I think there is a huge application for electrification in the truck space.”
— Jaclyn McQuaid, GM senior vice president of vehicle products, speaking to The Drivecast
electric pickup truck towing capacity
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Sales, Costs and Launch Dates
The report does not specify how far electric-truck sales have fallen short of GM’s expectations, which models or markets account for the gap, or what sales levels the company had forecast. McQuaid’s view that current GM electric trucks have impressive range is not accompanied in the source material by standardized range or towing comparisons.
It is also unclear when GM’s next-generation EV technology, including LMR batteries, will reach its electric trucks, how much those vehicles may cost, and what improvements buyers can expect in charging, range or towing. The interview provides no firm launch schedule for those technologies and no new sales targets.
home and job site electric truck power supply
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GM’s Next Truck Technology Steps
The next developments to watch are GM’s planned truck launches with a new central computer and the eventual rollout of its eyes-off highway driving system to full-size pickups. The Drive report identifies the 2028 Cadillac Escalade IQ as the preceding vehicle for that system, but gives no date for its arrival in pickups.
For electric trucks, a key milestone will be GM setting out when next-generation EV components, including LMR batteries, will enter the lineup and what they will change in real-world range, towing and cost. Until the company provides those details and more sales data, McQuaid’s remarks remain a statement of GM’s direction rather than a timetable for a specific product or evidence that demand has turned around.
electric truck batteries and range
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Key Questions
What did GM’s vehicle chief say about electric trucks?
Jaclyn McQuaid said electric trucks have a significant potential application, citing off-board power and continued work on battery range, energy density, cost and towing performance.
Why does GM say electric trucks can be useful?
McQuaid highlighted the ability to use a truck’s battery to power a job site or home, in addition to driving. She also said future improvements in range and performance could support greater towing capability.
When will GM’s next-generation batteries reach its electric trucks?
No timeline has been announced in the report for applying GM’s next-generation EV technology, including LMR batteries, to electric trucks.
Have electric trucks met GM’s sales expectations?
The report says electric trucks have not sold as GM hoped, but it provides no sales totals, forecast figures or detailed breakdown by model.
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